Janet McMordie, Actor & Podcast Host
Branding & Multi-Page Website Design
Janet McMordie is a trailblazer with a one-of-a-kind career journey. She started her professional life as a medical doctor, then found herself drawn to the world of acting, where she now shines as a talented performer.
But her story doesn't stop there. She also hosts Second Act Actors, a podcast that dives into the inspiring stories of people who, like her, transitioned into acting after building careers in other industries.
Janet's website serves as both her acting portfolio and the digital hub for Second Act Actors. It's where visitors can explore her work, connect with her personal story, and discover her passion for empowering others to pursue second-act careers.
The Challenge
Janet had an existing website with strong content, but it was missing the cohesive, polished look that would communicate her unique brand effectively. Without a consistent visual identity, the site wasn't capturing her expertise as a doctor, actor, and podcast host.
Our goal was to establish Janet as the powerhouse she is: a skilled actor with an inspiring background, an engaging podcast host, and a storyteller with a second-act story that resonates with others.
We sat down with Janet to dig deep into her brand vision, her personal journey, and her aspirations. Together, we defined a brand style that would amplify her story and position her as an expert in all facets of her career.
Refining the Brand
The focus of Janet's rebranding was to create a cohesive, contemporary look that brings together her multifaceted identity. We refined her color palette and font pairings to create a unified, memorable aesthetic that feels both professional and approachable, reflecting her medical background and her fresh perspective as an actor and podcaster.
We also developed distinctive branding for her Second Act Actors podcast to give her social assets and episode visuals a polished, recognizable look.
We created a clean wordmark logo, favicon, custom social sharing images, and carefully selected typography that balances elegance with readability. The color palette feels sophisticated yet approachable, grounded yet vibrant, just like Janet herself.
Designing the Website
For the website, we built a dynamic, user-friendly design on Squarespace that prioritizes both aesthetics and functionality. The layout is engaging and organized, with split sections that break down content in a visually appealing way. Navigation is intuitive, and each page tells her story in a clear, compelling manner.
We added custom enhancements that elevate the user experience. Smooth overlap scrolling gives the site a professional, cinematic feel. We embedded Second Act Actors episodes directly on the site so listeners can tune in without leaving the page. The audio player is customized to match her brand colors and works seamlessly on smartphones, making it easy for mobile users to enjoy her podcast without downloading an app.
The result is a website that positions Janet as the multi-talented professional she is, with a design that grows with her career.
★★★★★
"DO IT. Invest in a pro. It's worth it. Your future, headache free self will thank you."
"Before working with Nadine, when it came to my website I felt totally lost. No idea what this SEO nonsense was people were spouting off. I knew I needed a website better than what I had and thought 'Hey! I can do this on my own to save money!'. No. False. I could, but it would be a huge waste of time and energy and look like garbage! So worth it to get a legit professional! DO IT. Invest in a pro. It's worth it. Your future, headache free self will thank you."
Janet McMordie, Doctor, Actor & Podcast Host
